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Title
The impact of goal achievement on user effort / Mutter, Tobias, University of Paderborn
AuthorMutter, Tobias
PublishedPaderborn : Universitätsbibliothek, 2017
Edition
Elektronische Ressource
Description1 Online-Ressource (13 Seiten)
LanguageEnglish
Document TypesScientific Article (Published Electronically)
URNurn:nbn:de:hbz:466:2-29043 
DOI10.17619/UNIPB/1-156 
Files
The impact of goal achievement on user effort [0.4 mb]
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Abstract (English)

We empirically investigate the impact of successful goal achievement on future effort to at-tain the next goal in a recurring goal framework. We use data from a popular German Ques-tion & Answer community where goals are represented in the form of badges. Our findings indicate that after successful badge achievement users increase their subsequent effort to attain the next badge, but only as long as badges represent a challenge to the user. The key driver for this behavior, according to our analysis, appears to be self-learning.

License
CC-BY-License (4.0)Creative Commons Attribution 4.0 International License