Global and volatile markets as well as shorter product life cycles are forcing companiesto enter a global competition with increasing cost pressure. Currently, high flexibility anda fast response to customer requirements determine the success of these companies. Oneapproach to face the challenge of the production is the paradigm of self-optimization.Self-optimization allows to react to unforeseen events in the production and adapt theproduction system behavior autonomously.The resulting increase in the complexity of modern products as well as their manufacturingprocesses must be countered by an early, conceptual design of the product and theproduction system. The subject of this thesis is therefore a Design Framework for theConceptual Design of the Behavior of self-optimizing Production Systems. The designframework consists of three essential components. A detailed procedure model whichdefines the structure of the separate work steps, a provision to describe the behavior modelof the production system as well as methods and tools for solving partial tasks such as thedetermination of customer- and order-priorities and the simulation of the self-optimizingproduction.