The impact of product qualities on downstream bundling in a distribution channel / Angelika Endres and Joachim Heinzel
Inhalt
- The Impact of Product Qualities on Downstream Bundling in a Distribution Channel
- Introduction
- Decentralized Channel: Framework and Analysis
- Basics of the Model
- Separate Selling: Nash Equilibrium Outcomes
- Bundling: Nash Equilibrium Outcomes
- Bundling Decision and Consequences of Bundling
- Centralized Channel
- Conclusion
- Appendix
- Bibliography