The impact of product qualities on downstream bundling in a distribution channel / Angelika Endres and Joachim Heinzel
Inhalt
The Impact of Product Qualities on Downstream Bundling in a Distribution Channel
Introduction
Decentralized Channel: Framework and Analysis
Basics of the Model
Separate Selling: Nash Equilibrium Outcomes
Bundling: Nash Equilibrium Outcomes
Bundling Decision and Consequences of Bundling
Centralized Channel
Conclusion
Appendix
Bibliography