Digital actor engagement platforms : design and evaluation on a local high street / von Carsten Ingo Berendes ; [Gutachter: Prof. Dr. Daniel Beverungen, Prof. Dr. Stefan Betz]. Paderborn, 2022
Inhalt
- Foreword
- Acknowledgements
- List of Figures
- List of Tables
- List of Abbreviations
- Part A
- Exposition
- Usage of Local Online Platforms in Retail: Insights from retailers' expectations
- Theoretical Background
- Privacy-friendly User Location Tracking with Smart Devices: The BeaT Prototype
- Platforms for Actor Engagement in High Street Retail Ecosystem
- Customer Behavior and Customer Journeys in High Streets
- Location-Based Advertising in High Street Retail
- Research Design
- Data-Driven Customer Journey Mapping in Local High Streets: A Domain-Specific Modeling Language
- Research Results and Contributions
- Designing Multi-Sided Community Platforms for Local High Street Retail
- Part B
- Towards Analyzing High Street Customer Trajectories - A Data-Driven Case Study
- Designing Digital Actor Engagement Platforms for Local High Streets: An Action Design Research Study
- Quantifying the Impact of Geospatial Recommendations: A Field Experiment in High Street Retail
- Designing City Center Area Recommendation Systems
- References