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The impact of product differentiation on retail bundling in a vertical market / Angelika Endres-Fröhlich, Burkhard Hehenkamp, Joachim Heinzel
Content
Introduction
Literature
The model and its market equilibria
Market equilibrium under separate selling
Market equilibrium under bundling
title
Price and demand behavior under separate selling and bundling
Bundling incentives
Consequences of bundling on the market equilibrium and social welfare
Endogenous distribution channels
Conclusion
Decentralized channel (main model)
Separate selling: market equilibrium
Separate selling: welfare
Bundling: market equilibrium
Bundling: welfare
Summary of the market outcomes
Centralized channel
Summary of the market outcomes
Bundling decision
Multi-product monopoly
Market outcome under separate selling
Market outcome under bundling
Summary of the market outcomes
Bundling decision
Further analysis
Comparisons: downstream prices
Partial derivatives: downstream prices
Partial derivatives: quantities
Endogenous distribution channels
Partial exclusivity – manufacturer 1 sells exclusively
No exclusivity – both manufacturers sell non-exclusively
Full exclusivity – dual exclusive relationships
Full exclusivity – exclusive selling to same retailer
Partial exclusivity – manufacturer 2 sells exclusively
Market outcomes across distribution systems
Determination of Nash equilibria
Proofs of Propositions 1 – 5
Proposition 1
Proposition 2
Proposition 3
Proposition 4
Proposition 5
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