TY  - JOUR
AB  - We study the impact of product differentiation on different distribution systems in a supplychain. Our market is characterized by an asymmetric supply chain with two retailersand three manufacturers that each produce one differentiated good. We determine that anon-exclusive distribution system is a Nash equilibrium for all degrees of product differentiationbetween the three goods. Furthermore, we assess the welfare implications of variousdistribution systems. We identify that the non-exclusive equilibrium channel structure providesthe highest social welfare and highest consumer surplus for all degrees of productdifferentiation. Aside from that, we find a strong incentive for the manufacturers to forman exclusive selling cartel for close substitutes, which would cause a Pareto improvementfor all firms but harm overall welfare.
AU  - Endres-Fröhlich, Angelika
DA  - 2024
DO  - 10.17619/UNIPB/1-2100
PB  - Universitätsbibliothek
DP  - Universität Paderborn
LA  - eng
PY  - 2024
SP  - 1 Online-Ressource (59 Seiten)
TI  - The impact of product differentiation on the channel structure in a manufacturer-driven supply chain
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:466:2-53088
Y2  - 2026-01-13T06:15:36
ER  -