TY  - JOUR
AB  - Established companies face shortened product lifecycles, swift technological advancements, and heightened cost pressures. To maintain competitiveness, they are increasingly turning to collaboration models with start-ups. The venture client model represents a novel approach facilitating the integration of startup solutions into EC products or processes without equity involvement. However, despite its benefits, challenges persist, especially in the request phase, in which problems are identified and evaluated that should be resolved in collaboration. This paper addresses the scarcity of research in this area by analyzing various literature processes that describe the request phase on a high level. A new reference process consisting of 10 process steps clustered in three sub-processes was developed using the Design Science Research methodology, incorporating insights from literature and practical experiences. The process steps are supported with corresponding methods developed using the action design methodology. The process is validated in practical venture client projects and supports companies setting up venture clienting or improving their current processes. Furthermore, it contributes to academic discourse by emphasizing the need for more profound development of the other phases of the venture clienting process.
AU  - Bruchhage, Felix
AU  - Haarmann, Lennard
AU  - Machon, Fabian
AU  - Rabe, Martin
AU  - Koldewey, Christian
AU  - Kühn, Arno
AU  - Dumitrescu, Roman
DO  - 10.17619/UNIPB/1-2113
PB  - Universitätsbibliothek
DP  - Universität Paderborn
LA  - eng
N1  - Paper submitted to: R&D Management Conference 2024 “Transforming Industries through Technology” 17-19 June 2024, Stockholm, Sweden
PY  - 2025
SP  - 1 Online-Ressource (12 Seiten) Diagramme
TI  - Venture Client Model - Process and methods to identify relevant problems in established companies
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:466:2-53211
Y2  - 2026-01-21T15:05:05
ER  -