TY  - JOUR
AB  - The article proposes simulating stakeholder workshops in product development using persona-based generative-AI agents. It argues that real workshops are hard to coordinate and that earlystage concept creation could benefit from a scalable, repeatable alternative. The approach instantiates multiple persona-driven agents representing distinct stakeholder roles (e.g., user, designer, safety engineer, and cost analyst) within an agent-based simulation framework (TinyTroupe). Agents are guided through a structured workshop workflow: setup, document review, idea generation, detailed recommendations, trade-off reasoning, and prioritization. During the process, agents can ask targeted questions to a human facilitator, and the answers can be stored in a shared knowledge base to improve consistency across rounds. A demonstration on an educational SCARA robot kit shows how to produce ranked improvement recommendations and synthesize different stakeholder perspectives into a consolidated outcome. The paper generalizes the workflow into a concept model and identifies key research gaps: generating empirically grounded personas, measuring how persona traits influence outcomes, maintaining persona consistency over long dialogues, validating outputs against human baselines, and scaling to richer product representations and tool access (e.g., structured product models and engineering artifacts). It also notes limited generalizability because the evaluation covers only one scenario and lacks systematic quality metrics.
AU  - Wellsandt, Stefan
AU  - Hribernik, Karl
AU  - Naumann, Jan
AU  - Thoben, Klaus-Dieter
DO  - 10.17619/UNIPB/1-2643
PB  - Universitätsbibliothek
DP  - Universität Paderborn
LA  - eng
PY  - 2026
SP  - 1 Online-Ressource (Seite 21-30) : Illustrationen, Diagramme
T2  - 1st International Symposium: March 24 – 26, 2026, Heinz Nixdorf Institute, Paderborn University
TI  - A concept to simulate stakeholders in product development with personas and generative AI
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:466:2-58807
Y2  - 2026-10-10T07:55:52
ER  -