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Title
Is it always best to be on top? The effect of ad positioning on key performance indicators in search engine advertising / Philipp Herrmann, University of Paderborn ; Michael Möller, University of Paderborn
AuthorHerrmann, Philipp ; Möller, Michael
PublishedPaderborn : Universitätsbibliothek, 2016 ;
Edition
Elektronische Ressource
Description1 Online-Ressource (24 Seiten)
LanguageEnglish
Document TypesScientific Article (Published Electronically)
URNurn:nbn:de:hbz:466:2-27377 
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Is it always best to be on top? The effect of ad positioning on key performance indicators in search engine advertising [0.49 mb]
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CC-BY-License (4.0)Creative Commons Attribution 4.0 International License