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Bibliographic Metadata
Title
Is it always best to be on top? The effect of ad positioning on key performance indicators in search engine advertising
:
/ Philipp Herrmann, University of Paderborn ; Michael Möller, University of Paderborn
Author
Herrmann, Philipp
;
Möller, Michael
Published
Paderborn
:
Universitätsbibliothek
,
2016
Edition
Elektronische Ressource
Description
1 Online-Ressource (24 Seiten)
Language
English
Document Types
Scientific Article (Published Electronically)
URN
urn:nbn:de:hbz:466:2-27377
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Universitätsbibliothek Paderborn
IIIF
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Is it always best to be on top? The effect of ad positioning on key performance indicators in search engine advertising
[
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]
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Creative Commons Attribution 4.0 International License
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