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Bibliographic Metadata
- TitleVenture Client Model - Process and methods to identify relevant problems in established companies : / Felix Bruchhage, Lennard Haarmann, Fabian Machon, Martin Rabe, Christian Koldewey, Arno Kühn, and Roman Dumitrescu
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- Description1 Online-Ressource (12 Seiten) Diagramme
- AnnotationPaper submitted to: R&D Management Conference 2024 “Transforming Industries through Technology” 17-19 June 2024, Stockholm, Sweden
- LanguageEnglish
- Document TypesScientific Article (Published Electronically)
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Abstract
Established companies face shortened product lifecycles, swift technological advancements, and heightened cost pressures. To maintain competitiveness, they are increasingly turning to collaboration models with start-ups. The venture client model represents a novel approach facilitating the integration of startup solutions into EC products or processes without equity involvement. However, despite its benefits, challenges persist, especially in the request phase, in which problems are identified and evaluated that should be resolved in collaboration. This paper addresses the scarcity of research in this area by analyzing various literature processes that describe the request phase on a high level. A new reference process consisting of 10 process steps clustered in three sub-processes was developed using the Design Science Research methodology, incorporating insights from literature and practical experiences. The process steps are supported with corresponding methods developed using the action design methodology. The process is validated in practical venture client projects and supports companies setting up venture clienting or improving their current processes. Furthermore, it contributes to academic discourse by emphasizing the need for more profound development of the other phases of the venture clienting process.
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